We at Nordic Morning are a proud Community Partner to Adobe Analytics. This week, Tomas Magnusson, Senior Digital Analyst, and Fredrik Arnarp, Agency Director, will participate in the [Adobe Analytics Cloud Partner Cafés] event in Copenhagen. The day will be filled with technology updates related to Adobe Analytics Cloud, GDPR and the latest industry innovations.
Nordic Morning is a certified Community Partner specialising in Adobe Analytics, so it’s crucial for us to stay up to date, and learn about the latest product news, roadmaps and key integrations.
Today, more companies are using advanced forms of analysis for their digital channels, which also means that increasing amounts of information and data are being collected from web pages and apps. We help our customers in their digital transformation, and when it comes to marketing technology and digital platforms that includes more data sources than just clickstream data.
Products such as [Adobe Audience Manager] play an important role in creating audiences based on different data types. Now that Adobe Analytics and Audience Manager form the Adobe Analytics Cloud, we want to learn more about what it can bring to our customers. It’s also crucial to ensure that integrity and security are part of the process when handling large amounts of data. We always do everything we can to advise our clients on how they can make their customers feel confident that they are managing their data in the correct way.