What Is Social Media?
When clients tell us that they want to use social media to engage with their target audience, they usually only have a narrow vision of what they want to achieve. They almost always think in a limited way about social media and restrict their social campaign aspirations to the big three channels: Twitter, Facebook, and Instagram.
There are, for example, many social channels out there to take advantage of, and perhaps some of them are better positioned to complement your social media campaign. Our aim is always to dig a little deeper.
Our job is to help you decide how you want to reach and engage with your target audience. But before we encourage you to any social media campaign, we like to learn more about your aims and who your target audience is.
How Do We Help Our Clients with Social Media?
A Market Insight Analysis is usually one of the first steps we’ll take to understand where your brand is. The MIA (as we like to call it) is an in-depth search behavior analysis and competitive research on a client’s market, business area and/or product line.
It’ll deepen our understanding of your customers by analyzing search behavior across several dimensions and categories. It’ll provide us with a basis for inbound content development and a blueprint for promotional activities on social media.
In short, it allows you to understand, how your brand has improved its share-of-voice amongst the target audience.
Together we’ll map out a social strategy that includes helping you to choose and use channels that’ll ensure you’re reaching and engaging with your chosen target audience.
Why Nordic Morning?
Social media is a two-way communication platform. That means your content should be presented in a personable yet engaging way. In the end, our aim is always to build campaigns using platform-specific content that reaches and engages your target audience.
The variables and goals for each client we work with are immense. We don’t take a one-size-fits-all approach to social media. On the contrary. We’re a full-service agency and prefer to tailor our services to your goals. Our experts can create social content, including motion, audio, text and paid social adverts that encourage the best conversion rates. We have cross-functional teams.
When you hire a full-service digital marketing agency to handle things like your SEO strategy, web design and social media, you’re positioning your organization to enjoy benefits that generally don’t come with hiring an in-house team of marketers. Our content creation, social, and SEO teams, for example, work cross-functionally. That means we work efficiently together to create assets that are tailored to fit multiple channels and uses. In the end, that means a lot less headaches for you.
What we can offer:
- audit of existing social media channels
- customized approach to reach customers
- helping you set goals and objectives for your campaigns
- finding and reaching your target audience
- brand management
- cross-channel promotion insights and analysis.
Contact us for more information on how Nordic Morning can boost your social media presence.